Making strategic decisions in a dynamic business environment has become a challenge for
business people, especially in small and medium-sized enterprises (SMEs). Contextual …

Organizations have recognized intelligence processes to deal with uncertainties, anticipate
and better direct their decisions, aiming at greater competitiveness and sustainability …

Marketing intelligence, or market intelligence, refers to gathering and analyzing information
about the market, customers, competitors, and other relevant factors to make informed …

This study examines the association between marketing intelligence and competitive
advantage in telecommunications companies in Egypt. Specifically, it investigates the role of …

Business intelligence and analytics (BI&A) for biomedical device data (BDD) provides
reports for improving healthcare organizations' processes, quality, and efficiencies. The …

This case takes place at SCC, a recognized shopping mall located in Cali, Colombia. In
March 2018, Javier Ortiz, CEO of SCC, contacted a group of researchers to identify the key …

O monitoramento do ambiente externo tem sido reconhecido como um processo importante
para que organizações possam lidar com incertezas, antecipar e melhor encaminhar suas …