In marketing, personalization is the action of designing and producing in ways that resonate
with customer preferences. Content and products that are personalized according to …

With the prevalence of social media, a great deal of research has examined consumer
engagement in social media brand communities. However, we lack a holistic understanding …

The increasing interest in fuzzy-set Qualitative Comparative Analysis (fsQCA) in Information
Systems and marketing raises the need for a tutorial paper that discusses the basic concepts …

The COVID-19 pandemic has created a new reality for consumers all around the globe. To
cope, users of digital technologies have faced the necessity of adopting and using specific …

The purpose of this research is to examine the underlying mechanisms through which social
media influencers'(SMI) content characteristics (information, design, and technology quality …

The significance of big data analytics-powered artificial intelligence has grown in recent
years. The literature indicates that big data analytics-powered artificial intelligence has the …

Purpose The purpose of this study is to examine the factors influencing the usage of cloud-
based accounting information systems (AIS) in the crisis era (ie the COVID-19 pandemic) by …

Purpose The study challenges the assumption of independence among Technological,
Organizational and Environmental (TOE) factors and investigates the influence of TOE …

SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …