Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
effects on the company bottom line, yet it remains an over-labeled and under-theorized …
Fake online reviews: Literature review, synthesis, and directions for future research
Fake online reviews in e-commerce significantly affect online consumers, merchants, and,
as a result, market efficiency. Despite scholarly efforts to examine fake reviews, there still …
as a result, market efficiency. Despite scholarly efforts to examine fake reviews, there still …
Blockchain meets marketing: Opportunities, threats, and avenues for future research
Blockchain technology is having an increasingly profound impact on the business
landscape. Blockchain—a means for storing information and transactions in secure …
landscape. Blockchain—a means for storing information and transactions in secure …
The market for fake reviews
We study the market for fake product reviews on Amazon. com. Reviews are purchased in
large private groups on Facebook and other sites. We hand-collect data on these markets …
large private groups on Facebook and other sites. We hand-collect data on these markets …
Digital economics
A Goldfarb, C Tucker - Journal of economic literature, 2019 - aeaweb.org
Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …
the cost of storage, computation, and transmission of data. Research on digital economics …
[图书][B] The economics of platforms
P Belleflamme, M Peitz - 2021 - books.google.com
" According to historians, European trade took off at the end of the 12th century in what is
now the North of France, in the county of Champagne. 1 It is at this period that this county …
now the North of France, in the county of Champagne. 1 It is at this period that this county …
Analysis of customers' satisfaction with baby products: The moderating role of brand image
M Nilashi, RA Abumalloh, S Samad, M Alrizq… - Journal of Retailing and …, 2023 - Elsevier
The previous experience of customers is assessed by textual reviews and ratings to reflect
their levels of satisfaction with the service or product. Online reviews and ratings have …
their levels of satisfaction with the service or product. Online reviews and ratings have …
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Research studies on brand transgression (BT), service failure and recovery (SFR), and
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
product-harm crisis (PHC) appear to have a common focus, yet the three streams developed …
A strategic framework for a profitable business model in the sharing economy
There is an increasing interest in the rapid rise of the sharing economy, from both
academicians and practitioners. Recent research has focused primarily on the relationship …
academicians and practitioners. Recent research has focused primarily on the relationship …
Research on user-generated photos in tourism and hospitality: A systematic review and way forward
Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …
People increasingly search for visual content posted by others prior to making purchase …