The determinants of export performance: a review of the literature 2006-2014
Purpose The purpose of this paper is to synthesize and evaluate recent studies on
determinants of export performance. Design/methodology/approach Using a vote-counting …
determinants of export performance. Design/methodology/approach Using a vote-counting …
Performance consequences of marketing standardization/adaptation: A systematic literature review and future research agenda
Despite extensive research into the standardization versus adaptation of marketing
programs, processes, and strategies, findings regarding its impact on performance remain …
programs, processes, and strategies, findings regarding its impact on performance remain …
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity
Research shows that big data analytics capability (BDAC) is a major determinant of firm
performance. However, scant research has theoretically articulated and empirically tested …
performance. However, scant research has theoretically articulated and empirically tested …
Key determinants of SMEs' export performance: a resource-based view and contingency theory approach using potential mediators
Purpose Various barriers discourage small and medium-sized enterprises (SMEs) from
entering or expanding their export activities in the international markets, especially SMEs in …
entering or expanding their export activities in the international markets, especially SMEs in …
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …
Customer-centric strategy driving innovativeness and business growth in international markets
S Tuominen, H Reijonen, G Nagy, A Buratti… - International Marketing …, 2022 - emerald.com
Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …
marketing orientations in international markets. The authors examine if customer orientation …
Qualitative research in marketing: what can academics do better?
JM Crick - Journal of Strategic Marketing, 2021 - Taylor & Francis
Qualitative research is designed to generate in-depth and subjective findings to build theory.
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …
Combined with the quantitative bias of top-tier journals, many qualitative researchers do not …
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
Our study focuses on the internal process through which market orientation influences
performance in export markets, and develops a model of market orientation–marketing …
performance in export markets, and develops a model of market orientation–marketing …
Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach
Innovation is critical to the growth and success of a firm. In an attempt to renew themselves
and compete effectively in the global marketplace, firms must possess both technical and …
and compete effectively in the global marketplace, firms must possess both technical and …
The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance
Purpose Certain small businesses do not possess the assets needed to implement a
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …
performance-enhancing entrepreneurial marketing orientation (opportunity-driven …