Understanding the receiving side of creativity has both scientific and practical value.
Creativity can add value to organizations after it is perceived, evaluated, and eventually …

This review of mental imagery research has the core objective of fostering more research on
the topic of sensory imagery. The review is organized around a conceptual framework …

The COVID-19 pandemic has forced some restaurants to shift their business models to
innovative approaches in Online Food Delivery (OFD) services. This paper seeks to study …

We investigate the effect of innovativeness on crowdfunding outcomes. Because
crowdfunding campaigns characterized by greater incremental innovativeness are more …

This research examines the effect of gamified information presentation—conveying
information about a product innovation in the form of a game—on consumer adoption of that …

To develop successful new products, new product development managers need to have a
thorough understanding of the consumer adoption process, specifically in how consumers …

Purpose Many marketplace examples suggest that using gamification in the online retail
shopping context boosts sales and positively affects customer loyalty. Nevertheless, more …

A considerable body of research informs the relationship of product innovativeness with firm
and environmental variables as well as the impact of product innovativeness on product …

Highly innovative products may offer consumers greater benefits than incrementally new
products, yet they have a higher failure rate. The current research addresses the challenge …

In this research, the authors examine the role of process versus outcome simulation in
product evaluation and demonstrate how manipulating the type of information-processing …