Research on sustainable consumption has gained much popularity in the past few years,
and the of the green gap phenomenon has had its share of studies. This phenomenon is …

In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

Abstract “Green” antecedents and consequences have been widely explored recently.
Despite the prominence of antecedents of green behavior, literature provides little attention …

How does greenwashing affect green branding equity and purchase intention? An empirical
research | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Adopting electric vehicles (EVs) is regarded as one of the leading solutions to environmental
issues. However, recent research on the promotion of EVs adoption focuses on perceptions …

Environmental values are key factors influencing consumers' purchase intentions and
improving consumers' willingness to buy green products is crucial for the sustainable …

Green marketing concept emerged as a result of organizations' interest in environment.
These originations realized that their survival and continuity lies in the coordination between …

The study discusses the influence of greenwash on green purchase intention and explores
the me-diation roles of green confusion, green perceived risk and green trust. The research …

Increasing the market penetration of electric vehicles (EVs) is an important step toward
reducing carbon emissions in transport and achieving the'double carbon'target. Currently …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …