Purpose–In light of the growth of internet usage and its important role in the field of e‐
commerce, electronic word‐of‐mouth (eWOM) has been changing people's behavior and …

Purpose–The purpose of this paper is twofold. First, to provide an overview of postmodern
marketing in the consumer context, integrating the relevant literature around two contrary …

This article provides an overview of social media analytics for managers that seek to utilize
the practice for social media intelligence. Currently, managers are challenged to analyze an …

Abstract Usaha Mikro Kecil dan Menengah mempunyai peranan yang cukup besar bagi
kesejahteraan masyarakat. Sector ini mampu menyerap tenaga kerja cukup besar dan …

Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth
behavioral intentions in a B2B services context | Emerald Insight Books and journals Case …

The role of brands and branding in the new economy that is characterised by digitisation
and globalisation are attracting considerable attention. Taking the organisational …

Purpose–To derive an applicable conceptual framework of branding via the internet form; to
show how that framework can, by organising and integrating current knowledge, assist …

With the growth of advertising utilizing digital media, negative consumer perceptions relating
to intrusiveness are believed to be challenging the claimed added-value of this medium over …

This paper reports the findings from an in-depth, exploratory research project designed to
understand how consumers create, use and behave in response to content on consumer …