Purpose The relationship between online reviews and purchase intention has been studied
in previous research. However, there was little knowledge about the effect of information …

The relationship between quality, university image, and intention to enroll a university has
been studied in previous research. However, there is little knowledge about the role of …

With the growing proliferation of smart home assistants (SHAs), digital services are
increasingly pervading people's private households. Through their intrusive features, SHAs …

Digital services need access to consumers' data to improve service quality and to generate
revenues. However, it remains unclear how such services should be configured to facilitate …

Website stickiness, which describes how much attention a website receives from its users, is
a critical success factor for e-commerce websites. While many e-commerce websites are …

Purpose This study aims to explore the value co-creation for developing cultural and
creative virtual brand communities (CCVBCs) by developing a conceptual framework based …

Grounded on the stimulus-organism-response (SOR) framework, we develop a research
model by proposing participants' perceived utilitarian and hedonic value as the two key …

Consumer reactance appears to be a major inhibiting result in the personalization paradox
of online personalized advertising. The objective of this study is to uncover consumer …

Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …

Abstract competence, integrity, and benevolence are the three key trusting beliefs that are
widely acknowledged in the trust literature. Drawing on users' different dispositional …