Is forgetting mostly a positive force in human life? On the surface, this seems to not be the
case, and people often associate memory loss with frustration in their everyday lives. Yet …

Is it possible to learn something without being aware of it? How does emotion influence the
way we think? How can we improve our memory? Fundamentals of Cognition, third edition …

The fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides
comprehensive yet accessible coverage of all the key areas in the field ranging from visual …

Bartlett (1958. Thinking. New York: Basic Books) described the point of no return as a point
of irrevocable commitment to action, which was preceded by a period of gradually …

Experts act without thinking because their skill is hierarchical. A single conscious thought
automatically produces a series of lower-level actions without top-down monitoring. This …

People think, feel, and behave within the confines of what they can conceive. Outside that
conceptual landscape, people exhibit hypocognition (ie, lacking cognitive or linguistic …

Simply Psychology, fifth edition, is an engaging and reader-friendly introduction to the key
principles of psychology. Organised around the major approaches to the subject, it covers …

Bilinguals' two languages seem to be coactivated in parallel during reading, speaking, and
listening. However, this coactivation in writing has been scarcely studied. This study aimed …

People are regularly bombarded with logos in an attempt to improve brand recognition, and
logos are often designed with the central purpose of memorability. The ubiquitous Apple …

Voice is the most natural way for humans to communicate with each other, and more
recently, to interact with voice controlled digital machines. Although text is predominant in …