This study examined the antecedents and formation processes of virtual corporate social
responsibility (CSR) co-creation. Based on “cognitive appraisal theory,” the authors explored …

One of the concepts considered nowadays by the marketers in the area of consumers'
consumption behavior is the creation of pleasant experiences and the impact of these …

摘要近年来, 大量企业用“别人家的孩子” 来“贩卖焦虑”, 刺激消费者向优秀的他人靠拢,
然而这种刻意营造的上行比较真的会产生积极影响吗? 本研究基于社会比较理论和自我调节 …

Sales of luxury fashion are growing rapidly in Indonesia. Competition from well-known
brands is tight, so a separate strategy is needed to build interest in buying this luxury …

• Objectifs de recherche Les récentes avancées en matière d'intelligence artificielle et ses
nombreuses applications ont un impact important non seulement sur les diverses pratiques …

• Research ObjectivesRecent advancements in artificial intelligence and its diverse
applications have significant impacts not only on various marketing practices, but also on the …

The primary objective of this study is to conduct an empirical examination of the relation
between Social Media Marketing (SMM) and purchase decisions, while also considering the …

Agapito, D., Valle, P., & Mendes, J.(2014). The sensory dimension of tourist experiences:
Capturing meaningful sensory-informed themes in Southwest Portugal. Tourism …

In the era of big data, individuals are inundated with a substantial amount of information
daily. The explosive growth of information juxtaposed with limited attention spans creates a …

The purpose of this research is to empirically investigate the relationship between Social
Media Marketing (SMM) and purchase decision with mediation role of customer experience …