Purpose–Although corporate social responsibility (CSR) has been an issue of major
concern for marketers for more than half a century, only recently has it attracted the attention …

Digital transformation is increasingly necessary for SMEs to take advantage of Information
Technologies (IT) to innovate and keep up in the globalized market. In addition …

This study aims to develop a conceptual framework of the service delivery system design for
hospitality firms in the (post-) viral world. Several theoretical approaches such as resource …

In this article we chart the evolution of corporate brand management from an organization-
centric view based on control to one rooted in a participative cocreated perspective where …

This conceptual paper argues that the marketing discipline should move away from its rather
restrictive focus on customers toward a view of marketing that acknowledges the …

As more and more multi-national companies expand their operations globally, their
responsibilities extend beyond not only the economic motive of profitability but also other …

Although a few scholars have suggested that the strategic alignment of the corporate brand's
business partner network is essential to bring the corporate brand conscience to life, there …

The present study empirically investigates the influence of country-level informal institutions
on corporate ESG disclosures. We use country-level culture as the measure of informal …

Despite extensive research in the field of hotel chains, a general conceptual model of hotel
chains does not yet exist. Therefore, this article aims to fill this gap by analyzing the nature of …

Nowadays, manifold business-to-business (B2B) organizations are embracing corporate
social responsibility (CSR) to contribute to society. However, and largely due to several bad …