This research is focused on analyzing the influence of location and price on consumer
purchasing decisions at the Pajak USU (Pajus) Medan, Indonesia. This research uses a …

Consumers are factors that play an important role for the sustainability of a business. Without
consumers, the business cannot operate properly. Therefore, customer satisfaction is one of …

This study examines the effect of service quality and price on online student purchasing
decisions in Indonesia. This research uses quantitative approach with explanatory research …

Purchasing by consumers is the ultimate goal to be achieved by every company. Various
strategies are pursued so that consumers buy products or use services offered by the …

The purpose of this study was to find and test the key success factors for increasing
consumer satisfaction in the small and medium industry of souvenir food products in …

This study attempts to ascertain how factors related to product quality, competitive pricing,
and digital marketing affect sales volume and how digital marketing modifies the relationship …

Competition in online business today is increasingly fierce. Every online store tries to
implement various sales strategies to attract consumers to consume their products. Lazada …

Abstract CHEN, Libin; WANG, Shuo; MA, Ke and WU, Yuxin. Effect of product
recommendation type and focal goal importance on consumer purchase intention. SAJBM …

This paper explores the application of the 4P model (product, price, place, promotion) in
analyzing the factors that influence house purchasing decisions in the Anging Mammiri …

This study aims to analyse the effect of word of mouth and product differentiation on
purchasing decisions for creative industry handicraft products at the waste bank in …