Interorganizational network and innovation: a bibliometric study and proposed research agenda
Purpose–This paper aims to explore the latent structure of the literature on
interorganizational network and innovation as well as to map the main themes and empirical …
interorganizational network and innovation as well as to map the main themes and empirical …
Market orientation, positioning strategy and brand performance
As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …
in the recent years. An underexplored area in B2B branding revolves around brand …
A critical review on value co-creation: towards a contingency framework and research agenda
Purpose Although a dominant marketing concept, value co-creation (VCC) is not without
controversy. Inspired by value co-destruction (VCD), the purpose of this paper is to review …
controversy. Inspired by value co-destruction (VCD), the purpose of this paper is to review …
[HTML][HTML] The openness of open innovation in ecosystems–Integrating innovation and management literature on knowledge linkages
C Öberg, AT Alexander - Journal of Innovation & Knowledge, 2019 - Elsevier
Open innovation has rendered increased interest both in practice and research, and has
expanded from dyadic transfers of ideas, to ecosystem levels. Knowledge is at the heart of …
expanded from dyadic transfers of ideas, to ecosystem levels. Knowledge is at the heart of …
Firm-brand community value co-creation as alignment of practices
Purpose–The purpose of this paper is to contribute knowledge regarding the nature of
successful and unsuccessful value co-creation processes between firms and brand …
successful and unsuccessful value co-creation processes between firms and brand …
Actors' heterogeneity in innovation networks
D Corsaro, C Cantù, A Tunisini - Industrial marketing management, 2012 - Elsevier
Several interpretations converge in defining innovation networks as formed by
heterogeneous actors, mainly identified in universities, research centers, and business …
heterogeneous actors, mainly identified in universities, research centers, and business …
[图书][B] Entrepreneurship, innovation and regional development: an introduction
J Mitra - 2019 - taylorfrancis.com
The fields of entrepreneurship, innovation and regional development are inextricably linked,
with people, organisations and the environment or their location, forming the main building …
with people, organisations and the environment or their location, forming the main building …
The role of symbols in value cocreation
This article explores the role of symbols in value cocreation in order to develop a deeper
understanding of how actors communicate, interact, and reconcile perspectives as they …
understanding of how actors communicate, interact, and reconcile perspectives as they …
Roles of actors in combining resources into complex solutions
Combining resources to develop complex solutions (eg, products or services) involves a
varied set of business actors. Research tends to assume that actors are more or less …
varied set of business actors. Research tends to assume that actors are more or less …