Social media technologies (SMTs), online brand communities, and social customer
relationship management (SCRM) Capabilities play an indispensable role in the …

Social media's significance in higher education has increased due to its capacity to enhance
participation, communication, teamwork, and information sharing. Important notifications …

This article discusses shared experiences of receiving safety net benefits by research
participants and whether such benefits help poverty alleviation. Towards that end, it …

The study investigates the influence of social media (SM) marketing tools on online
purchases (OP) of undergraduates in Port Harcourt, Nigeria. The qualitative multi-methods …

Social media has become a new orientation and attitude for businesses today. Tools and
methods for communicating with the customers have changed enormously with the …

As marketization and privatization strategies become commonplace in higher education, it is
essential for institutions to understand how students make decisions about college choice …

Marketing is one of the efforts that can be done in order to remain competitive with
competitors, efforts to achieve predetermined goals, and in response to changes in a …

Авторами обоснована роль социальных сетей в формировании репутации и капитала
бренда, отражена актуальность деятельности вузов в социальных сетях. Определены …

This study explored critical success factors over time for stakeholder groups involved in
creating a constituent relationship management (CRM) strategy in a higher education …

College customers begin with prospective students who are important asset opportunities.
Potential prospective students can be identified from academic score data while in …