In this paper, we present a review of how the various aspects of any study using an eye
tracker (such as the instrument, methodology, environment, participant, etc.) affect the quality …

Recent research has shown the limited effects of intentions on behaviour, so that novel
methods to facilitate behaviour change are needed that do not rely on conscious intentions …

The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

When making decisions, people tend to shift their attention back and forth between stimuli,
choosing options that they look at more overall and immediately before their responses …

Visual processing is a core cognitive element of sensory and consumer science. Consumers
visually attend to food types, packaging, label design, advertisements, supermarket shelves …

This research focuses on the communication of typical–local foods and their consumption as
a main motivation for travel experiences and driver of food tourism attractiveness. Past …

Background Studies have shown that the effectiveness of virtual reality (VR) can be
improved by using learning prompts (eg, summary prompts, pretraining, and priming) …

Novel digital applications enable intervening in health behavior at moments hitherto
impossible. Handheld self-scanning solutions in supermarkets allow providing nudges …

Inhibiting counterarguing is a critical approach to persuasion. Multitasking effects have been
closely associated with the idea of reducing counterarguing vis cognitive overload. Those …

Commonsense and theorizing about action control agree in assuming that human behavior
is (mainly) driven by goals, but no mechanistic theory of what goals are, where they come …