This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …

In online advertising markets, advertisers often purchase ad placements through bidding in
repeated auctions based on realized viewer information. We study how budget-constrained …

In classic auction theory, reserve prices are known to be effective for improving revenue for
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …

We study online learning problems in which a decision maker has to take a sequence of
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …

Real-time bidding (RTB) is an important mechanism in online display advertising, where a
proper bid for each page view plays an essential role for good marketing results. Budget …

In digital online advertising, advertisers procure ad impressions simultaneously on multiple
platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of …

Auto-bidding has become one of the main options for bidding in online advertisements, in
which advertisers only need to specify high-level objectives and leave the complex task of …

Internet advertisers are increasingly adopting automated bidders to buy advertising
opportunities. Automated bidders simplify the procurement process by allowing advertisers …

Mature internet advertising platforms offer high-level campaign management tools to help
advertisers run their campaigns, often abstracting away the intricacies of how each ad is …

Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …