Online display advertising markets: A literature review and future directions
This paper summarizes the display advertising literature, organizing the content by the
agents in the display advertising ecosystem, and proposes new research directions. In doing …
agents in the display advertising ecosystem, and proposes new research directions. In doing …
Learning in repeated auctions with budgets: Regret minimization and equilibrium
SR Balseiro, Y Gur - Management Science, 2019 - pubsonline.informs.org
In online advertising markets, advertisers often purchase ad placements through bidding in
repeated auctions based on realized viewer information. We study how budget-constrained …
repeated auctions based on realized viewer information. We study how budget-constrained …
Robust auction design in the auto-bidding world
In classic auction theory, reserve prices are known to be effective for improving revenue for
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …
the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve …
A unifying framework for online optimization with long-term constraints
We study online learning problems in which a decision maker has to take a sequence of
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …
decisions subject to $ m $ long-term constraints. The goal of the decision maker is to …
Budget constrained bidding by model-free reinforcement learning in display advertising
D Wu, X Chen, X Yang, H Wang, Q Tan… - Proceedings of the 27th …, 2018 - dl.acm.org
Real-time bidding (RTB) is an important mechanism in online display advertising, where a
proper bid for each page view plays an essential role for good marketing results. Budget …
proper bid for each page view plays an essential role for good marketing results. Budget …
Multi-channel autobidding with budget and ROI constraints
In digital online advertising, advertisers procure ad impressions simultaneously on multiple
platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of …
platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of …
Towards efficient auctions in an auto-bidding world
Auto-bidding has become one of the main options for bidding in online advertisements, in
which advertisers only need to specify high-level objectives and leave the complex task of …
which advertisers only need to specify high-level objectives and leave the complex task of …
The landscape of auto-bidding auctions: Value versus utility maximization
Internet advertisers are increasingly adopting automated bidders to buy advertising
opportunities. Automated bidders simplify the procurement process by allowing advertisers …
opportunities. Automated bidders simplify the procurement process by allowing advertisers …
Pacing equilibrium in first price auction markets
Mature internet advertising platforms offer high-level campaign management tools to help
advertisers run their campaigns, often abstracting away the intricacies of how each ad is …
advertisers run their campaigns, often abstracting away the intricacies of how each ad is …
Multiplicative pacing equilibria in auction markets
Budgets play a significant role in real-world sequential auction markets such as those
implemented by internet companies. To maximize the value provided to auction participants …
implemented by internet companies. To maximize the value provided to auction participants …