Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in
the past decade. Although the extant research has helped us to develop a good …

Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

In this research, the authors investigate the prevalence, robustness, and possible reasons
underlying the polarity of online review distributions, with the majority of the reviews at the …

Customers' online reviews play an important role in generating electronic word of mouth;
these reviews serve as an online communication tool that highly influences consumers' …

Consumer reviews are now part of everyday decision making. Yet the credibility of these
reviews is fundamentally undermined when businesses commit review fraud, creating fake …

Purpose This paper aims to analyze if and to what extent mechanical artificial intelligence
(AI)-embedded in hotel service robots-influences customers' evaluation of AI-enabled hotel …

This study examined the effects of eWOM motivations on customers' eWOM behavior in the
hotel setting. Two independent samples (sample 1: positive hotel service encounter, n= 246; …

Enabled by the Internet-Web compound, co-creation of value by consumers has emerged as
a major force in the marketplace. In sponsored co-creation, which takes place at the behest …