Academic interest in brand community research has burgeoned in the past two decades.
Despite its importance, there has been a paucity of effort in reviewing the growing research …

Brand love has received increasing attention given its potential to enhance customer
engagement, brand advocacy, commitment and loyalty. Despite its relevance, few studies …

Purpose The purpose of this paper is threefold: first, to study the influence of self-brand
image congruity and value congruity on consumer engagement in online brand communities …

This article investigates individual-level antecedents and relational outcomes of social
media engagement. Social media engagement approached in this study is a three …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Purpose This study aims to test and extend Carroll and Ahuvia's (2006) model on the
antecedents and outcomes of brand love by examining the moderating effects of experience …

Purpose The purpose of this paper is to provide insight into the relationship between
consumer personality traits and consumer engagement (CE) in the online brand community …

Consumers are using social media platform to gain and share knowledge on brands. In the
virtual environment, consumers are exposed to various online reviews on brands that leave …

Social media brands may experience a lack of competitiveness and attraction due to the
silent negative increase of customers' need for uniqueness (NFU). This is the result of a …

The role of attachment as a driver of industrial brand loyalty has largely been investigated at
the inter-organizational level, while there is a notable lack of studies on industrial buyers' …