In the e-commerce market, the cost of customer acquisition continues to rise. One of the
main profits for e-commerce companies comes from repurchase; therefore, increasing …

We develop a continuous-time stochastic differential game model that aims to capture
market demand and stochastic cross-network effects, and we seek to find equilibrium order …

Customer retention is vital for businesses with much research literature now available and in
most cases, is regarded as an indicator of acquisition performance, but factors influencing it …

Startup companies boost the quality of everyday life in almost all dimensions, and their
products and services are of relevance everywhere. One of the most important goals that …

This paper seeks to generate insights into how internet firms engage in a dynamic process
of improving product innovation through collaboration between subjects in a value network …

This paper explores a multiproduct firm's process innovation of high-and low-quality goods
with knowledge accumulation in a vertically differentiated monopoly. We show that:(i) the …

Purpose The authors address a two-dimensional (both customer acquisition and retention)
incentive in a decentralized service chain consisting of a risk-neutral brand and agent (or …

Due the increasing globalization of market and diverse consumer groups, market
segmentation becomes an ever more important concept in current market scenario. After …

Social media activities has continually expanded to include all sort of business interaction
which had overtime given people the opportunity to transact business from the comfort of …

Social Marketing is different from Social Media marketing. The Social Marketing is
influencing people to change their attitude and behaviour. Social marketing is frequently …