Purchasing fair-trade products can contribute to poverty eradication and social equality by
promoting sustainable production. However, some consumers resist purchasing fair-trade …

Purpose This paper aims, first, to examine artificial intelligence (AI) vs human delivery of
financial advice; second, to examine the serial mediating roles of emotion and trust between …

People demonstrate indirect support for a nation's identity by consuming products
representing their nationality. In such context, this article focuses on how people react …

Political ideology not only influences political activities, but also apolitical fields such as
charitable giving. However, empirical studies regarding political ideology and charitable …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

Fair trade has been researched extensively. However, our understanding of why consumers
might be reluctant to purchase fair trade goods, and the associated potential barriers to the …

In this study, we investigate the roles of political ideology, demographic characteristics and
market environment in determining households' store patronage behavior. We measure two …

Across the globe, the ideological rift between the political left and right is growing. Between
1994 and 2017 in the United States, the proportion of each major political party feeling …

Political polarization continues to grow in the US, prompting considerable research in
marketing on the effects of individuals' political identities on their behaviors as customers …

Boycotts initiated by consumers have emerged as a significant mode of collective action,
serving as a means for consumers to voice their discontent and exert their impact on the …