While there is an ample amount of consumer behavior research that recruits processing
fluency as an explanatory construct, the question how to best measure the fluency …

Although existing research has established that aesthetic pleasure and aesthetic interest are
two distinct positive aesthetic responses, empirical research on aesthetic preferences …

Processing fluency has been shown to affect how people aesthetically evaluate stimuli.
While this effect is well documented for visual stimuli, the evidence accumulated for auditory …

Whether you like a person or not is often appraised in a glance. However, under such short
presentation durations stimuli are harder to perceive and, according to hedonic fluency …

The current study examined the impact of the need for cognitive closure, the motivation to
engage in controlled processing, and perceptual fluency on aesthetic responses to abstract …

Trust is foundational for social relations. Current psychological models focus on specific
evaluative and descriptive content underlying initial impressions of trustworthiness. Two …

Buildings are an integral part of our physical environment and have aesthetic significance
with respect to the organizational integrity of architectural elements. While Gestalt principles …

In empirical aesthetics, undoubtedly one of the major questions is which factors influence
our aesthetic pleasure. Accordingly, in the present handbook entire chapters are devoted to …

Subjective fluency affects preference evaluation in daily objects through two routes:
increasing preference ('hedonic effect') and amplifying valence effects on preference …

Characters are the interface throughout most of the players' experience many digital games.
In digital games, the Playable Character faces a problem that generates conflict lived by the …