Globalization has added new dimensions to consumers' decision-making. Consumer
Ethnocentrism is among the critical variables affecting consumers' decisions to purchase …

This study aims to identify the factors that can influence consumer purchasing behaviour in
the context of agri-food. Based on the Stimulus-Organism-Behaviour-Consequence theory …

This study is the first to examine the impact of media credibility on the sustainable travel
intention of Chinese residents in the post-pandemic context. Specifically, the mechanisms by …

The coronavirus disease 2019 pandemic has impacted and changed consumer behavior
because of a prolonged quarantine and lockdown. This study proposed a theoretical …

This study aims to determine and analyze the relationship between Consumer
Ethnocentrism, Country of Origin, Purchase Intention, and Perceived Quality in local …

This article reports the findings of a field study conducted on the purchasing intentions of
ethical consumers in India. We explored how the involvement of ethical consumers with …

Research on consumer ethnocentrism (CE) has increased worldwide in various academic
disciplines and business sectors due to the rise of globalization and cross-border trade in …

Purpose Digital games have not only surged in popularity but also have sparked a
renaissance, catapulting virtual adventures into the realm of cultural phenomena. It has …

Understanding social behavior and explaining its implications is essential when examining
consumer xenocentric behavior. This study evaluated the direct effects of consumer …

This study was undertaken to understand the antecedents of continuous purchase intention
(CPI) of organic personal care products (OPCPs). It draws on the theory of planned behavior …