Abstract Social Customer Relationship Management (CRM) is a new paradigm in e-
business environment that enables businesses to collaboratively manage customer …

The aim of this paper is to investigate the current landscape of digital maturity models for
small-and medium-sized enterprises (SMEs) and the capabilities embedded in the models …

Purpose This paper aims to examine a model that uses customer service quality as an
intervening mechanism in the relationship between customer relationship management …

Purpose The purpose of this paper is to investigate the relationship between customer
relationship management (CRM) dimensions (ie top management support, customer …

The main objective of the contribution is to create the CRM (Customer Relationship
Management) level and performance measurement model. It is almost impossible to create …

The last decade has seen the emergence of Customer Relationship Management (CRM) as
a technique to underpin organizational performance improvement in improving customer …

Hipotesis dalam penelitian ini adalah hubungan pemasaran berpengaruh negatif terhadap
kepuasan pelanggan, hubungan pemasaran berpengaruh positif terhadap loyalitas …

The aim of this paper is to study the dimensions of Customer Relationship Managment
(CRM) viz., Customer Orientation, CRM Organisation, Knowledge Management and …

Висвітлено специфіку фемінного та маскулінного контекстів управління потребами
клієнтів в будівельному проекті. Описано існуючий гендерний когнітивний розрив …

This paper fills the gap in the studies addressing the problem of corporate social
responsibility (CSR) concept implementation maturity in an organization approached …