Customer relationship management and its impact on entrepreneurial marketing: A literature review
V Guerola-Navarro, H Gil-Gomez… - International …, 2022 - Springer
Entrepreneurship is one of the business forces with the greatest power to transform today's
society, due to its ability to discover and take advantage of new opportunities to satisfy …
society, due to its ability to discover and take advantage of new opportunities to satisfy …
The evolution of resource-based inquiry: A review and meta-analytic integration of the strategic resources–actions–performance pathway
Understanding why some firms outperform others is central to strategy research. The
resource-based view (RBV) suggests that competitive advantages arise due to possessing …
resource-based view (RBV) suggests that competitive advantages arise due to possessing …
[HTML][HTML] The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
International e-commerce is a strong global trend pushed by a tail wind of bolstering
economic policies, changing customer behaviors, and improved logistics and technologies …
economic policies, changing customer behaviors, and improved logistics and technologies …
[HTML][HTML] Entrepreneurial orientation and new product development performance in SMEs: The mediating role of business model innovation
In the current business context, entrepreneurial orientation (EO) has been highlighted as key
to improving firm performance. Despite the overall positive evidence on the association …
to improving firm performance. Despite the overall positive evidence on the association …
Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial …
Some scholars hold that dynamic capability (hereinafter DC) is one of the keys to achieving
competitive advantage (hereinafter CA) and consequently, performance in strategic …
competitive advantage (hereinafter CA) and consequently, performance in strategic …
[PDF][PDF] Customer relationship management: digital transformation and sustainable business model innovation
H Gil-Gomez, V Guerola-Navarro… - Economic research …, 2020 - hrcak.srce.hr
The point of departure for this study is the understanding of customer relationship
management (CRM) as a set of technological solutions key for efficient business …
management (CRM) as a set of technological solutions key for efficient business …
One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies
New ventures face a variety of competitive and external challenges as they seek high
performance. This requires an assortment of market and non-market growth strategies best …
performance. This requires an assortment of market and non-market growth strategies best …
The impact of digital marketing innovation on firm performance: Mediation by marketing capability and moderation by firm size
SU Jung, V Shegai - Sustainability, 2023 - mdpi.com
Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …
concept is quite new, there are not many empirical studies on the impact of marketing …
Digital business capability: its impact on firm and customer performance
Digital business transformation forces firms to develop foundational capabilities to remain
competitive. However, despite considerable academic and managerial interest, the nature of …
competitive. However, despite considerable academic and managerial interest, the nature of …
[HTML][HTML] Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance
The concept of market orientation comprises four components: customer and competitor
orientations, each with a proactive and responsive dimension. Studies have considered both …
orientations, each with a proactive and responsive dimension. Studies have considered both …