Purpose This study aims to examine the influence of five sports celebrity personality (SCP)
attributes–attractiveness, expertise level, credibility, trustworthiness and character–on …

The purpose of this study was to identify segments within the social media networks of major
professional sport organizations. Relational data were collected from the Twitter accounts of …

The purpose of this study was to examine national sport organizations'(NSOs') social
networks on Twitter to explore followership between users, thereby illuminating powerful …

Purpose: The purpose of this study was to analyze user engagement from within the Twitter
community of professional sport organizations (ie, social media networks). Design: Utilizing …

Purpose Using the context of Rio Olympic games, the purpose of this paper is to investigate
attitude toward sponsorship outcome as it relates to purchase behavior, gender, sponsor …

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Purpose The purpose of this study was to examine the effectiveness of social media
strategies of sport organizations when an unexpected absence of relevant content occurs …

Purpose This paper aims to explore the potential configurations of governance, brand
governance and social media strategies leading to effective organizational performance …

The purpose of this study was to examine sport organizations' social-media activity using an
institutional approach, specifically, to investigate the main themes emanating from Canadian …

This study's purpose was to uncover national sport organizations'(NSOs) perceptions of
social media to understand how social media are situated and implemented. Specifically …