The most effective charities are hundreds of times more effective than typical charities, yet
few donors prioritize effectiveness. Why is that? How might we increase the effectiveness of …

To understand human prosocial behaviour, one must consider not only the helpers and the
requesters, but also the characteristics of the beneficiaries. To this aim, this articles reviews …

The most effective charities are hundreds of times more impactful than typical charities.
However, most donors favor charities with personal/emotional appeal over effectiveness. We …

People's intentional pursuit of prosocial goals and values (ie, well‐doing) is critical to the
flourishing of humanity in the long run. Understanding and promoting well‐doing is a shared …

Many charities rely on donations to support their work addressing some of the world's most
pressing problems. We conducted a meta-review to determine what interventions work to …

How can we foster habits of charitable giving? Here, we investigate the potential power of
giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and …

Do we praise altruistic acts because they produce social benefits or because they entail a
personal sacrifice? Across five studies, we find that people mainly rely on personal cost …

People often fail to prioritize the cost-effectiveness of charities when donating. We propose
that people donate ineffectively, in part, to avoid the reputational costs of deliberating about …

The broad instrumental philanthropy movement advocates for considerations of cost‐
effective impact in donation decisions. Within that broader movement, the effective altruism …

Utilitarianism says that we should maximize aggregate well-being, impartially considered.
But utilitarians that try to apply this principle will encounter many psychological obstacles …