Purpose–This paper aims to examine how scholarly research on corporate branding has
evolved using bibliometric author co‐citation analysis of articles published between 1969 …

The phenomena of organizational perception management is hardly new. The efforts of
organizational spokespersons to protect and manage positive images, identities, or …

In this study, we examine the empirical association between corporate social responsibility
(CSR) and information asymmetry by investigating their simultaneous and endogenous …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

Although corporate reputation has attracted significant attention among marketing scholars,
current measures of it do not adequately capture the perceptions of the most important …

This paper examines the links between internal brand management, organizational
identification, work engagement, and organizational citizenship behaviours in the hospitality …

Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for
regaining public trust. Corporate reputation results from the firm's interactions with …

Abstract Based on the Mehrabian–Russell model, this study investigates whether aesthetic
labor performance affects the positive emotions and behavioral intentions of customers in …

It has become a vital task for employers to attract and retain the talented pool of human
capital. The human capital of a firm has proved itself a source which provides employers …

Employees are one of the most important factors in business. Therefore, enterprises should
account for the expectations of employees, particularly their perception of the enterprise, and …