During psychotherapy, patient and therapist tend to spontaneously synchronize their vocal
pitch, bodily movements, and even their physiological processes. In the present article, we …

Behavioral mimicry—the automatic imitation of gestures, postures, mannerisms, and other
motor movements—is pervasive in human interactions. The current review focuses on two …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

We explore the mechanism through which social media influencers (SMIs) persuade
consumers to adopt brands. Guided by the influence framework, we propose and test …

Humans possess an extraordinary capacity for cultural production, from the arts and
language to science and technology. How did the human mind—and the uniquely human …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

Drawing on customer inspiration and social default theories, we investigated the mechanism
by which consumers are “inspired by” social media influencers (SMIs) and “inspired to” …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

This research examines the effects of hyper-contextual targeting with physical crowdedness
on consumer responses to mobile ads. It relies on rich field data from one of the world's …

The increasing emphasis on understanding the antecedents and consequences of customer-
to-customer (C2C) interactions is one of the essential developments of customer …