Beauty care and the need for cosmetics have become the lifestyle of modern women,
especially in big cities. Public awareness to look beautiful makes modern women competing …

This article presents a study on utilizing the Apriori algorithm and Market Basket Analysis
(MBA) to reveal consumer buying patterns in supermarkets. The aim of this research is to …

Supermarkets and grocery stores aim to improve customer experience and maximize sales.
Recommending frequently bought items and optimizing the layout of products can enhance …