What Is Next for Consumer-Based Brand Equity in Digital Brands? Research Itineraries and New Challenges
Considering the expanding e-commerce in the social media landscape and the increasing
importance of brand management in the online sphere, our primary goal was to …
importance of brand management in the online sphere, our primary goal was to …
[PDF][PDF] Country of Origin as a Predecessor in Forming Perception towards Brand Equity for Automobiles: Testing the Mediating Effects of Brand Loyalty and Perceived …
S Aggarwal, V Jain - caluniv.ac.in
This study inspects multifaceted drivers of brand equity for passenger cars and describes
conceptual underpinnings and real-world usability for global companies. The Aaker's Model …
conceptual underpinnings and real-world usability for global companies. The Aaker's Model …