Purpose This study proposes a model that influences customer citizenship behavior during
COVID-19, and empirically tests the effects of fast-food restaurant customers' perceptions of …

Purpose This study aims to determine the effects of e-service quality (e-SQ) in fashion e-
storescapes (online retail store environments) on e-customer citizenship behaviour (e-CCB) …

Student citizenship behavior (SCB) is regarded as one of the most significant variables
influencing student orientation and the development of long-term relationships between …

Background: It is widely accepted that the relationship quality dimensions of customer
satisfaction and commitment may impact on customer citizenship behaviour. The positive …

Günümüzde, müşteriler yalnızca satın alım aşamasındaki aktörler değil, satın alım
sonrasında gerçekleştirdikleri farklılaşan davranışlarla işletme faaliyetlerinde aktif rol …

The purpose of this research is to measure the dimensions of student citizenship behavior
and the extent of student satisfaction, loyalty, commitment, and trust as integrated factors are …

Background: Nowadays, health organizations seek to bring innovations to their services to
stand out in competition with their rivals by improving service quality (SQ), encouraging …

Online alışveriş sektörü üzerinde yapılan bu araştırmada lojistik hizmet kalitesi, müşteri
güveni, müşteri memnuniyeti ve müşteri vatandaşlık davranışı arasındaki ilişkiler ele …

We revealed the mechanism of customer citizenship behavior through an Internet charity
platform by examining the validity of the unified theory of acceptance and use of technology …

Online customer experience is now a crucial business component. The present study
examines the association between Online Customer Experience (OCE), Customer Brand …