Plastic waste is a leading contributor to climate change due to its build up in landfill and
oceans, releasing harmful greenhouse gases and causing harm to ecosystems. The past …

This paper presents an integrative review of how social marketing principles and practices
have been conceptualised and applied in tourism studies. A systematic literature search was …

Background While failure in social marketing practice represents an emerging research
agenda, the discipline has not yet considered this concept systematically or cohesively. This …

Purpose In this paper we (a pracademic, a practitioner, and an academic) aim to explore the
academic/practitioner gap in social marketing and offer recommendations to close it, while …

Background HIV remains a persistent health problem in the United States, especially among
women. Approved in 2012, HIV pre-exposure prophylaxis (PrEP) is a daily pill or bimonthly …

Purpose The purpose of this paper is to examine the influence of urban homeowners' green
perceived values (ie green functional, emotional, ecological and aesthetic values) on their …

Purpose This paper aims to demonstrate how the design of data visualisations can act as a
tool to support social marketing messages in prompting behaviour change to reduce food …

Purpose This paper presents a methodological analysis of the co-creation and evaluation of
“Biobot Academy” social marketing program to promote socio-emotional skills and prosocial …

Introduction Globally, sexually transmissible infections (STIs) continue to disproportionately
affect young people. Regular STI testing is an important public health strategy but remains …

Purpose Given the lack of understanding of social marketing success in theory and practice,
this study aims to investigate how social marketing experts conceptualize success …