Purpose This study aims to describe the development and approach of a theory-informed
social marketing intervention that aimed to promote respite for carers of people with …

High contact sports have gained popularity among consumers, who often seek thrills and the
feeling of invincibility by risking their well-being. One major health risk associated with these …

Background: Social marketing emphasizes the use of commercial marketing concepts and
their application for social purposes and also the change of voluntary behavior in a nonprofit …

Purpose After retirement, energetic seniors still can contribute to social development. This
paper aims to explore the structural relationship between energetic seniors' social …

A jornada de experiências do cliente de fitness é observada nesta pesquisa exploratória, na
qual 15 consumidores de duas academias orientadas para serviço, não membros de redes …

The fitness customer experience journey is observed in this exploratory research, in which
15 consumers from two service-oriented gyms, not members of chains, one in Alphaville …

This paper aims to infer the importance of gyms and health clubs in the fight against non-
communicable chronic diseases (NCDs) and the fight against obesity and physical inactivity …

This thesis presents the findings of a systematic literature review addressing the use of
social marketing indicators within studies directed towards tobacco cessation that self …

Social marketing seeks to develop constructive approaches to support the improvement of
people's behavior. The purpose of this study was to present a social marketing model …

This paper aims to infer the importance of gyms and health clubs in the fight against non-
communicable chronic diseases (NCDs) and the fight against obesity and physical inactivity …