Using a probabilistic approach for exploring latent patterns in high-dimensional co-
occurrence data, topic models offer researchers a flexible and open framework for soft …

The widespread impacts of artificial intelligence (AI) and machine learning (ML) in many
segments of society have not yet been felt strongly in the marketing field. Despite such …

Increasingly, management researchers are using topic modeling, a new method borrowed
from computer science, to reveal phenomenon-based constructs and grounded conceptual …

Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …

Consumers can engage with brands online in a variety of ways, ranging from playing a
branded game to writing a review or viewing branded content. This work presents a …

Artificial Intelligence (AI) techniques are reshaping academic and managerial practice and
providing an array of opportunities to leverage data for insights into consumer behavior …

A dynamic and growing body of marketing literature draws from the Stereotype Content
Model's (SCM) dimensions, warmth and competence, to describe individuals' perception of …

Social tags are user-defined keywords associated with online content that reflect consumers'
perceptions of various objects, including products and brands. This research presents a new …

The positive evaluation by society of entrepreneurs as a social group is hugely important
because it determines that group's legitimacy. However, researchers have tended to neglect …

Using one field and two online lab experiments, this article shows that congruency between
shelf layout and a consumer's internal product categorization increases the perceived …