Purpose–The purpose of this article is to review the consumer behavior and social network
theory literature related to the online and e-commerce context. Design/methodology …

Companies understand the increasing popularity of social media and the effects it can have
on advertising and promotions and the overall relationship with their customers. The …

The task of making responsible advertisements is left to key stakeholders. This
phenomenological research study contributes to current research by defining the ideals of …

Purpose–This study aims to explore advertising strategies by US corporations selling
consumer services overseas. Attention is extended to determining the type of standardized …

Online marketing has influenced the consumers all around the world. This opens up a way
for the small enterprises to enter the international market and enjoy the benefits like the …

Exemplary organizations, people, and processes provide ethical guidance to members of
the marketing communication industry, involving practices of advertising and public …

The main purpose of this paper is to investigate the relationship between the development of
integrated marketing communications, corporate communication strategy and its alignment …

This thesis examines the marketing and branding behaviours of a sample of
microbusinesses that operate in Scotland's diverse craft sector by examining brand …

Á síðustu árum hefur netið og allur sá heimur breyst verulega og mikil aukning hefur orðið á
notkun fólks á samfélagsmiðlum. Í því samhengi má þá helst nefna Facebook sem hefur farið …