Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shopping consumer behavior” and to gain insight into “What drives …

The purpose of this article is to identify which dimensions of online convenience affect
consumers' intention of using online shopping and explore a conceptual model to …

Although online retailing is applying livestreaming to promote both hedonic and utilitarian
products, the differential effectiveness of utilizing this tool across the two types of products is …

Purpose The purpose of this study was to examine the impacts of consumers' motivations (ie
remuneration, social, and empowerment) on online purchase intentions mediated through …

Consumer satisfaction in e-commerce directly depends on logistical services. There is a
constant dilemma in which logistical service dimensions affect consumers' product …

The study aims to investigate the impact of shopping motivation on consumers' intention to
buy green apparel. The study adopted the theory of shopping motivation (utilitarian and …

Purpose The present study aims at examining the behavioural differences of the Y and Z
generational cohorts in online shopping for physical products. Design/methodology …

Earlier researchers have observed that an individual consumer's mood plays a significant
role in increasing the impulsiveness, which leads to impulsive buying. The literature on …

The exponential evolution of computing technology is responsible for the massive change in
practices and behavior. Artificial Intelligence (AI) is one of the fastest growing computing …

Purpose The present piece of research aims at enhancing our understanding of situational
and intentional showrooming behaviour. The study further tests and validates a model …