Purpose The purpose of this study is to systematically review the existing literature on the
concept of consumer sovereignty. Design/methodology/approach By leveraging a …

This paper examines how the Government of India (GOI) used macrosocial marketing (MSM)
to address the issues of clean cooking fuel accessibility and affordability and structural …

A growing body of literature is focused on subsistence markets and how marketing
interventions can increase well‐being for those whose daily existence is a struggle to …

Purpose Given the continuing need to study service marketing adaptations that emerged in
the wake of Covid-19, this paper aims to look at the formation and evolution of purchase …

Constructive Engagement (CE) aims at developing sustainable and equitable marketing
systems that ensure collective well-being. This paper reflects on an initiative that …

This interpretive study derives a conceptual framework explaining how Indian women
experience a loss of self through the transformational event of marriage. The self …

How do people consume in the aftermath of a cataclysmic event and what does this suggest
for luxury consumption after Covid-19? In this chapter, I begin with a brief consideration of …

The global rise in urban population and the discourse on sustainability have brought the
concept of urban resilience into the foreground. Changing demographic patterns and the …

The global rise in urban population and the discourse on sustainability have brought the
concept of urban resilience into the foreground. Changing demographic patterns and the …

This study concentrates on the open-air cinemas of Izmir from the 1950s to the 1980s with a
particular focus on the open-air cinemas of the Alsancak region as a case study within the …