Purpose During the last two decades, studies on the theoretical models in the area of
international business (IB), such as gradual internationalization and the born-global firms …

As scholars have examined the antecedents, processes, and performance of early
internationalizing firms in the past three decades, the domain has become a full-fledged …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

Startups in the Brazilian organizational scenario have been growing fast and understanding
these startups' internationalization strategies have been highly relevant. Such startups have …

Purpose The motivation for this study comes from decision making related to strategic
marketing orientations in international markets. The authors examine if customer orientation …

Purpose The purpose of this paper is to conceptualize strategic agility in entrepreneurial
internationalization and highlight the role of marketing “under particular conditions”–those of …

Despite extensive research into the standardization versus adaptation of marketing
programs, processes, and strategies, findings regarding its impact on performance remain …

The literature on early internationalization has evolved rapidly in the last few decades. Firms
that achieve early and rapid internationalization have emerged as newcomers in the …

Purpose This study argues that having an entrepreneurial culture and market orientation are
critical for young enterprises to gain competitive advantage and superior international …

ABSTRACT Aim/Purpose This study aimed to examine the effect of marketing knowledge
management (MKM) on bank performance via the mediating role of the Fintech innovation in …