Impact of social media influencers on customer engagement and purchase intention: A meta-analysis
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era
S Purohit, R Arora - Advances in Data Analytics for Influencer Marketing …, 2024 - Springer
Influencer marketing has emerged as an important component of the brand marketing
campaigns for enhanced customer relationships. This chapter discusses the evolution of …
campaigns for enhanced customer relationships. This chapter discusses the evolution of …
A Study of Consumer Opinion Leaders' Impact on Generation Z Youth Consumer Behavior and Its Educational Significance
W Gao, L Liu, Z Yaacob - International Journal of Operations …, 2022 - submissions.ijoqm.org
Numerous academics and industry experts worldwide are interested in online network
branding and social media impact advertising. Consumer opinion leaders have always …
branding and social media impact advertising. Consumer opinion leaders have always …
[PDF][PDF] Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. Sustainability 2023, 15, 2744
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
The role of perceived influence, brand engagement in self concept and expected value brand towards intention to purchase recommended brand on instagram …
N Pradwiningtyas, A Hidayat - Enrichment: Journal …, 2022 - enrichment.iocspublisher.org
Marketing activities are essential to a business, including Instagram content such as@
jogjafoodhunter. This study aims to analyze the role of perceived influence, brand …
jogjafoodhunter. This study aims to analyze the role of perceived influence, brand …
[PDF][PDF] THE EFFECTS OF SOCIAL MEDIA LIVE STREAMING COMMERCE ON VIETNAMESE GENERATION Z
TTA Ngo, CT Bui, HKL Chau, NPN Tran - 2023 - businessperspectives.org
Social media live streaming commerce is an emerging and effective online shopping
channel that integrates live streaming and e-commerce through social media platforms. This …
channel that integrates live streaming and e-commerce through social media platforms. This …
Effectiveness of Influencer Marketing on Gen Z Consumers
P Jeena, S Sengupta, M Joshi - International Conference on Machine …, 2023 - Springer
With the growing popularity of influencer marketing among Gen Z consumers, there are
many challenges posed with it in addition to its high claimed benefits. This study attempts to …
many challenges posed with it in addition to its high claimed benefits. This study attempts to …
Check for updates Effectiveness of Influencer Marketing on Gen Z Consumers
P Jeena, S Sengupta, M Joshi - … 2023, Hamirpur, India, December 21–22 … - books.google.com
With the growing popularity of influencer marketing among Gen Z consumers, there are
many challenges posed with it in addition to its high claimed benefits. This study attempts to …
many challenges posed with it in addition to its high claimed benefits. This study attempts to …