We are living in a world of data abundance and rapid technological advances in the digital
realm. The consequences for marketing practices have been transformative. The Marketing …

Purpose This study examines the determinants of medical crowdfunding performance.
Drawing on signaling theory, the authors investigate how funding-related signals (funding …

Launching crowdfunding campaigns for new products and ideas is popular, and quality
signals, such as endorsement and past success, can indicate the likelihood of the success of …

Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled
global pandemic have collaborated to disrupt nonprofit fundraising. The COVID‐19 …

Crowdfunding is becoming the most important source for financing new ventures. In
particular, it is often used to finance environmentally oriented ventures. Still, it is largely …

As crowdfunding success relies heavily on designing campaigns that attempt to influence
potential backers within a fixed time frame, this study leverages signaling theory to explore …

Online donation platforms often present information regarding disseminators' donations to
stimulate donations, but it is unclear how it affects potential donors' behavior. This paper …

Both first-person and third-person pronouns are widely used in charitable fundraising
campaigns, but which type of pronouns is more effective in soliciting donations is still to be …

This study addresses a gap in cause-related marketing (CRM) research in the hotel industry
by highlighting the importance of feedback information in sustaining customer participation …

Crowdfunding through social media has presented challenges and opportunities for
nonprofit and voluntary sector organizations. To better understand how organizations can …