Goal maintainers' preferences: The influence of goal type on self‐control means choices
L Zhang, X Bian, C Zheng - Journal of Consumer Behaviour, 2024 - Wiley Online Library
This research examines how goal type (ie, attainment vs. maintenance) affects consumers'
preferences for different means of self‐control (ie, initiatory vs. inhibitory). Across four …
preferences for different means of self‐control (ie, initiatory vs. inhibitory). Across four …