How verbal text guides the interpretation of advertisement images: a predictive typology of verbal anchoring
F Bünzli, MJ Eppler - Communication Theory, 2024 - academic.oup.com
One of the key functions of verbal text in modern advertising is to anchor (ie, constrain) the
meaning of the accompanying image, thereby leading the audience toward a preferred …
meaning of the accompanying image, thereby leading the audience toward a preferred …
Cognitive frames of depression and their association with accessibility to mental health communication: a cluster analysis for developing stigma-sensitive targeting …
Introduction Depression is a globally prevalent mental disorder; however, the stigmatization
of individuals experiencing depression remains a significant challenge. The effectiveness of …
of individuals experiencing depression remains a significant challenge. The effectiveness of …
How Moral Reframing Enhances Political Persuasion: The Role of Processing Fluency and Self-Affirmation
This study examined the psychological mechanisms underlying the persuasive effects of
moral reframing—matching message content to recipients' core moral foundations—by …
moral reframing—matching message content to recipients' core moral foundations—by …
“They Are Amongst Us”: News About Islamist Terrorism, Perceptions of Sleeper Terrorists, and Negative Stereotypes Toward Muslims in the West
J Matthes, R Kaskeleviciute - International Journal of Communication, 2024 - ijoc.org
In the debate around Islamist terrorism, experts and journalists often refer to the notion of
“sleeper terrorists.” This notion rests on the idea that Islamist terror attacks in the Western …
“sleeper terrorists.” This notion rests on the idea that Islamist terror attacks in the Western …
Welke rol kan communicatie spelen bij het oplossen van grote maatschappelijke problemen?
H Hoeken - Tijdschrift voor Taalbeheersing, 2023 - aup-online.com
What role can communication play in solving big societal issues? Communication has
served humanity well. It thus makes sense that communication is perceived as a promising …
served humanity well. It thus makes sense that communication is perceived as a promising …