Artificial intelligence in customer relationship management: literature review and future research directions
Artificial intelligence in customer relationship management: literature review and future
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …
research directions | Emerald Insight Books and journals Case studies Expert Briefings Open …
Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research
Z Soltani, NJ Navimipour - Computers in Human Behavior, 2016 - Elsevier
In the information systems, customer relationship management (CRM) is the overall process
of building and maintaining profitable customer relationships by delivering superior …
of building and maintaining profitable customer relationships by delivering superior …
Knowledge management, customer relationship management and innovation capabilities
MM Migdadi - Journal of Business & Industrial Marketing, 2021 - emerald.com
Purpose The purpose of this study is to introduce a unified framework, which integrates
knowledge management (KM)(knowledge acquisition, diffusion and application, knowledge …
knowledge management (KM)(knowledge acquisition, diffusion and application, knowledge …
Understanding CRM adoption stages: empirical analysis building on the TOE framework
F Cruz-Jesus, A Pinheiro, T Oliveira - Computers in Industry, 2019 - Elsevier
Despite the considerable benefits of CRM, there is a paucity of research considering CRM
adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual …
adoption stages (evaluation, adoption, and routinization). Thus, we developed a conceptual …
The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of …
Purpose With growing mobility in a globalized world and an estimate of more than 300
million people going on religious pilgrimages every year, various researchers have been …
million people going on religious pilgrimages every year, various researchers have been …
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms: The role of salesperson self-determination needs
This study examines the effects of salespeople's social media and customer relationship
management (CRM) technology use on value co-creation through knowledge and the …
management (CRM) technology use on value co-creation through knowledge and the …
Social media and customer relationship management technologies: Influencing buyer-seller information exchanges
Due to the increasing array of sales technology, salespeople must understand how each
application assists them. This study examines how business-to-business salespeople use …
application assists them. This study examines how business-to-business salespeople use …
[图书][B] Knowledge management in organizations: A critical introduction
Knowledge Management in Organizations is the most comprehensive and critical textbook
on the subject. Encompassing a number of perspectives-including organizational behaviour …
on the subject. Encompassing a number of perspectives-including organizational behaviour …
Artificial intelligence in product lifecycle management
Recently, artificial intelligence (AI) technology receives extensive attention in the
manufacturing field. As the core technology, it generates considerable interest among smart …
manufacturing field. As the core technology, it generates considerable interest among smart …
Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Purpose The purpose of this paper is to develop a comprehensive integrated model which
helps in explaining the impact of Customer Relationship Management (CRM) dimensions …
helps in explaining the impact of Customer Relationship Management (CRM) dimensions …