While motivation affects safety-related decision-making and human reliability, technologies
to promote it are scarcely used. We have only recently witnessed how motivational …

Providing an accessible integration of theory and research methods, this text prepares
students to critically analyze persuasive appeals and to design effective messages and …

A meta-analysis of 67 studies evaluating the effect of road safety campaigns on accidents is
reported. A total of 119 results were extracted from the studies, which were reported in 12 …

Social Marketing is the utilisation of marketing principles and methods to encourage
individual and organisational behaviour change for the public good. Traditionally the …

ABSTRACT A fear appeal posits the risks of using and not using a specific product, service,
or idea such that if you don't “buy,” some particular dire consequences will occur. That is …

Reducing or altering meat consumption has the potential to significantly lower the impact
humans have on climate change. Consumers, however, are unlikely to break their food …

This study explores the main and interaction effects of framing messages and cause-related
marketing on backing intentions by manipulating frame types, frame valences, and cause …

Résumé De nombreux professionnels de la santé diffusent des messages préventifs conçus
de manière à effrayer ou choquer. L'objectif est de faire «appel à la peur» afin d'avertir des …

Drawing upon the multiple roles of affect posited by Elaboration Likelihood Model, the
current paper examines the effectiveness of message-relevant affect. Specifically …

Fear appeals, sometimes known as‗‗ scare tactics ''are persuasion messages that elicit fear
in the hopes of motivating behaviour change in a range of activities. They can be written …