During COVID-19, consumers of skincare products pay more attention to safety and comfort.
In such a crisis, consumers seek skincare products with brand effectiveness, high quality …

This study examines the influence of celebrities on microblog browsing behaviours among
Chinese college students, specifically analyzing implicit attitudes and recognition processes …

Social media influencer has become an important component of marketing communication.
Hence, this research aims to determine the facets of social media influencers' reputation …

The Covid-19 pandemic has had a negative impact on MSMEs, and has encouraged
MSMEs to be more creative in trying to maintain and develop their business during the …

The implications of social media influencers (SMI) are more important than ever, specifically
considering online purchasing has become a trend, more so as a result of the COVID-19 …

Perkembangan teknologi digital mendorong perubahan perilaku yang menuntut
perusahaan menjadi lebih inovatif dan adaptif dalam menetapkan strategi bersaing untuk …

In recent decades, the Korean Wave has surged as a global cultural force, captivating
audiences across diverse geographical, cultural and linguistic landscapes, particularly in …

The use of celebrity endorsement as part of the overall marketing communication plan is
growing in importance. Similarly, celebrity endorsement helps to advertise offerings and …

This study provided an integrated model for an advanced understanding of an audience's
elaboration routes, communication effects, and the reciprocal spillover effects between NPO …

Perkembangan teknologi yang semakin pesat memudahkan masyarakat dalam berbagai
aspek kehidupan. Media sosial adalah hasil dari perkembangan teknologi yang digunakan …