In light of the current ecosystem of technological advancements in telecommunication and
enhanced capability of devices, the present work brings to the fore the changes in …

This study explores the extent to which repatronage intentions of retail stores are affected by
perceived value for money, customer satisfaction and consumption feelings. In addition, we …

This study raised scholarly inquiry about the construct of in-store hoarding and investigated
the antecedents of in-store hoarding in the fast fashion retail environment. As the market …

Reports the results of a three‐study research program whose purpose is to gain a better
understanding of consumer reactions to premium‐based promotional offers. In the first study …

This paper reports the results of an experimental study where four characteristics of premium‐
based sales promotions were manipulated in the context of a computer purchase: the …

An exchange perspective of franchising recognizes the important role that both the
franchisor and franchisee assume in developing and maintaining sustainable relationships …

Brand Equity erosion due to non-consumer franchise building (non-CFB) sales promotions
have been a recurring theme in extant literature. However, the disproportionate increase in …

Purpose–The purpose of this paper is to conduct an exploratory analysis of low‐income
women consumers' consumption of low‐involvement grocery products, and to explore the …

In-store hoarding refers to shoppers taking possession of an item and keeping it for
themselves while shopping although they are not sure whether or not to buy. We …

In selecting a hotel room, guests evaluate specific room characteristics. After their stay, these
characteristics are used as reference levels in deciding which hotel room to stay in the …