While practice and research show that Corporate Social Responsibility (CSR)
communication on social media can have positive effects on corporate reputation, brand …

Purpose–Arguing that increasing use of information and communication technologies (ICT)
is shifting market power from suppliers to consumers, the ensuing consumer empowerment …

Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

In order to meet consumer expectations for consistent, uniform, integrated services and
experiences across multiple retailing channels, many retailers have tried to create an omni …

The purpose of the current study was to develop a scale to measure the consumer's
engagement with brand-related social-media content, based on three dimensions …

Purpose This study aims to propose and test a research model outlining the chain effects of
social media marketing activities (SMMA) on brand equity, encompassing the potential …

Recent developments in the field of artificial intelligence and data analytics are facilitating
the automation of some consumer chores (eg, in smart homes and in self-driving cars) and …

Consumer feedback platforms offer consumers tools to provide feedback on their market and
consumption experiences. Beyond broad prior characterizations, little is known about the …

This study focuses on consumers' processing of online reviews as an empowering
experience. We investigate how decision support information (ie, online reviews) can lead to …