A brief survey of machine learning and deep learning techniques for e-commerce research

X Zhang, F Guo, T Chen, L Pan, G Beliakov… - Journal of Theoretical …, 2023 - mdpi.com
The rapid growth of e-commerce has significantly increased the demand for advanced
techniques to address specific tasks in the e-commerce field. In this paper, we present a …

Artificial intelligence in customer retention: a bibliometric analysis and future research framework

C Singh, MK Dash, R Sahu, A Kumar - Kybernetes, 2023 - emerald.com
Purpose Artificial intelligence (AI) is increasingly applied by businesses to optimize their
processes and decision-making, develop effective and efficient strategies, and positively …

Customer retention and churn prediction in the telecommunication industry: a case study on a Danish university

S Saleh, S Saha - SN Applied Sciences, 2023 - Springer
In this study, we explore the possible factors affecting churn in the Danish
telecommunication industry and how those factors connect with retention strategies. The …

Predictive churn modeling for sustainable business in the telecommunication industry: optimized weighted ensemble machine learning

WH Khoh, YH Pang, SY Ooi, LYK Wang, QW Poh - Sustainability, 2023 - mdpi.com
Customers are prominent resources in every business for its sustainability. Therefore,
predicting customer churn is significant for reducing churn, particularly in the high-churn-rate …

Customer churn prediction model in cloud environment using DFE-WUNB: ANN deep feature extraction with weight updated tuned Naïve bayes classification with …

SA Panimalar, A Krishnakumar - Engineering Applications of Artificial …, 2023 - Elsevier
With progressing competitive market, different organizations were desperate to hold this
churn rate as minimum value, hence to achieve this, building an effective (CCP) customer …

[PDF][PDF] Customer churn prediction using ordinary artificial neural network and convolutional neural network algorithms: A comparative performance assessment

OF Seymen, E Ölmez, O Doğan, ER Orhan… - … University Journal of …, 2023 - dergipark.org.tr
Churn studies have been used for many years to increase profitability as well as to make
customer-company relations sustainable. Ordinary artificial neural network (ANN) and …

Behavior analysis using enhanced fuzzy clustering and deep learning

AA Altameem, AM Hafez - Electronics, 2022 - mdpi.com
Companies aim to offer customized treatments, intelligent care, and a seamless experience
to their customers. Interactions between a company and its customers largely depend on the …

[PDF][PDF] Leveraging metaheuristics with artificial intelligence for customer churn prediction in telecom industries

I Abdullaev, N Prodanova, MA Ahmed… - Electronic Research …, 2023 - aimspress.com
Customer churn prediction (CCP) is among the greatest challenges faced in the
telecommunication sector. With progress in the fields of machine learning (ML) and artificial …

Smart evaluation for deep learning model: churn prediction as a product case study

EM Elgohary, M Galal, A Mosa… - Bulletin of Electrical …, 2023 - beei.org
Customer churn prediction recently is one of the vital issues that confronts diverse business
industries to sustain the customers base and profits. On the other hand, data scientists …

Development of fading channel patch based convolutional neural network models for customer churn prediction

Seema, G Gupta - International Journal of System Assurance Engineering …, 2024 - Springer
Currently, Customer churn is a major challenge for e-commerce companies. It is necessary
to have customer churn prediction model for e-commerce companies to predict the customer …