In the last decades, the focus of studies on consumer behavior has changed from the
individual to the group. Classical theories based on economic utility are insufficient to …

Research on dark narratives has focused on various contexts and products. Different
perspectives, theories and methods have been applied during the last twenty-five years. The …

Dark tourism and its implications have been gaining significant prominence in both the
literature and in practice in the recent past. Understanding the process and outcomes of dark …

Based on an analysis of the YouTuber–fan community, we theorize the 'living dead'nature of
collective effervescence under postemotional conditions. We introduce the concept of …

ABSTRACT “Heaviness” has been one of metal music's defining features in three decades
of metal scholarship. Research acknowledged its essential quality, but no comprehensive …

This paper applies indigenous research methods to understand the motives of visitors
attending Penitensya (a Lenten Filipino ritual involving violent ritualistic performances) …

Although rituals are commonplace in marketer-consumer interactions, extant research
devotes limited attention to how 'marketplace actors' or MAs (marketers and stakeholders …

Building on the theoretical frameworks of both Charles Mills and Juliet Hooker I center race
within abjection theory to demonstrate how the lack of concern about the pain and suffering …

We propose music with accompanying liner notes as an unconventional device to capture
and present marketing and consumer culture. Music allows researchers to craft a holistic …

This special issue on consumption and death marks another point on an upward trajectory of
the mainstreaming of death and death-related consumption and marketing research. Death …