Has political marketing been over‐marketed? This article–taking a definition of political
marketing that (controversially) excludes news management and “spin” control–does not …

Proposes a prescriptive model for political marketing based loosely on the Six Markets
Model of relationship marketing. The rationale for this is to be found in an analysis of the …

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its
undeniable benefits (it grabs attention and helps circulate more information), it also has …

Research into major party behaviour in Britain from a political marketing perspective finds
that political marketing is broad in scope and offers fresh analytical tools to explain how …

This work demonstrates how British political parties now have to use sophisticated political
marketing techniques in order to gain electoral success. By conducting focus groups and …

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4 POLITICAL MARKETING THEORETICAL AND STRATEGIC FOUNDATIONS WOJCIECH …

A marketing planning framework to aid political parties in improving their image and co‐
ordinating election campaigns has been developed to reflect the changing nature of …

PR is a£ 2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive
influence on politics and markets. Historically, it has been mostly weak propaganda and …

Political marketing–the utilization of commercial marketing techniques and concepts in
politics–is being used to varying degrees around the world. Many political parties conduct …

This article investigates aspects of the new relationships that are emerging between
contemporary trends in political communication and public policy. In particular, it identifies …